6 years ago I was living in Michigan with three kids three and under, all of which were in diapers, and I got a call from my little brother Sam. “Abi, I want to host a huge event for all door to door salesmen. Do you want to help me put it on?”
“Are you going to pay me?”
“LET’S DO IT!”
D2DCON WAS BORN…
That was the day D2DCON was born. I had been to many trade shows before having children and was in charge of all events for PMDbeauty, but I had never actually hosted/managed a large event. The purpose of D2DCON is to elevate the door-to-door space and bring honor and integrity to the industry. Many men and women who sell door to door consider this type of work their profession and they are extremely successful. From selling alarm systems to chocolate, windows to Pest Control – door to door sales is a thriving way for people to do business and to make a surprising amount of money. Fun fact… door-to-door sales is the oldest form of selling! Think of the day when we didn’t have the internet, television, or even radio. The only way to “market” a product or service was to knock on someone’s door and talk to them, face-to-face. And now in 2022, the same principles still apply!
THE DOOR-TO-DOOR SALES INDUSTRY
Unfortunately, today, door-to-door salesmen/women don’t have the best reputation. It is not always the best experience and the few shady ones who don’t sell ethically, ruin it for the thousands of others who are good and supporting their families.
The door-to-door industry is also super competitive. Most companies don’t share practices or open up about their secrets because there is so much “rep stealing” or “recruiting” that happens. If you are a really good salesman/woman, companies will do whatever they can to get you to join their team. It’s pretty cutthroat and can create a lot of hurt/nasty feelings.
CHANGING THE INDUSTRY
Sam’s vision was/is to unite the industry and turn the mindset of the industry from that of scarcity to abundance. And over the last six years with a lot of hard work, dedication, trial and error, savvy planning, and staying focused he has done just that! Sam has an incredible drive to do whatever he puts his mind to. He has loved the door-to-door sales industry and has found so much satisfaction from being so involved in rejuvenating the industry.
I came in not knowing anything about this industry and I have made so many friends and acquaintances that have truly inspired me and changed me for the better. The first year was an incredible event and it pushed me more than I ever knew I could manage. We had 20 vendors, sold over 1,000 tickets, 20 different workshops and every keynote speaker blew me away! After this first event, we were all hooked! We immediately started planning for the next year, excited about what the future prospects were for the event.
The event has grown every year since that first year and I am actually really proud of what I did to help it grow! Last year was my last year managing the event and as sad as it was to say goodbye, I was super happy to know that Shelly, my best friend, took it over. Instead of her being my backup every year, I now get to be her backup as D2DCON5 happens this weekend.
There are always so many shenanigans that go on behind the scenes of a big event and I can’t wait to share with you this year!!! Follow my stories all weekend for a peek at what goes on at the most insane door-to-door sales conference ever!
#D2DCON5 Let’s go!!!!!!!!!!